Services marketing Essay Example | Topics and Well Written Essays - 2750 words

Services carrying - Essay ExampleService marketing is the marketing of profit or performances of the service seller. Service is nonphysical in nature and hence it cannot be measured. Similarly, service marketing is besides intangible and cannot be gauged easily. The reason behind the distinction between that of the carrefour marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as at that place are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular company will get to sell more of its services. Thus there is no standardization in marketing as opposed to that of the proceedss. You need to bring this awareness into the customers as well.Literature recapitulation trade Types and CharacteristicsThere are different types of marketing inescapably. One of the marketing types is that of the pro duct marketing wherein the customers needs toward the products are taken awe of. Product marketing is easy to gauge and thus will provide a clear cut approach for marketing. The manufacturing of the product is based on the product marketing. If the demand from the customer is more then more such products will be manufactured. Service is something that is rendered as per the requirement of the service vendee. Both service buyer and service seller plays a major important role in the market of service. Service marketing is entirely different from that of the product marketing and requires a completely new approach than that of the product marketing. The four major characteristics of marketing play a major role in optimizing of the service marketing. They are intangibleness, heterogeneity, intangibility and perishable nature. In view of Bruhn M. and Georgi D. (2006, p. 478), the service industry has got a value chain that it needs to follow through in the process of marketing. Once t he managing of service value chain is mastered then it becomes quiet easy thereafter. A set procedure will make a huge difference. A great deal of factors that can be attributed to service marketing, that makes gives it a winning edge. Services have a special angle to it as they can never be stored for upcoming consumption. It has to be used then and there. Thus service is produced and consumed at the same time. Perishable in nature services need to be utilized when it is produced. Marketing of services needs a hand out of other contributing factor. Say for instance, if you are marketing a product, only the product needs to be good. If the product is good then people will go for it without any further questioning. On the other hand service marketing needs a lot of attractive features such as the company that renders service should be well known in the market. The person who is undertaking the responsibility to deliver the service should also be good and impressive. Only then the service will be sought after. The distinct nature of service marketing It is the service industry that needs more of marketing than that of the product manufacturing. Hence service marketing is more important aspect of the business. People need to get the name of